Wednesday, April 1, 2015

The Loft (College Hills Series)




The Loft always knows how to tell a story about where their shopper is going and what she wants to wear. I like how they incorporate several different looks into one window. The displays are unbalanced, with varying visual weight on each side. This works to their advantage though, creating a sense of movement and flow around the window. With the model in the below picture *moving* to the right, it's okay that there is more visual weight to the left, because your anticipation of her taking her next step brings your eye to the right. It is a subtle way of moving passerby's attention around the large window, and taken in all the merchandise.

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