Gap (Eastland Mall Series)

(side) windows at Gap, Bloomington, IL

So Gap is one of the lucky stores within our mall that got one of the best seats in the house. It is situated on a corner inside one of the entrances along an aisle, so there is not only a front, but also a side to the store that they get to advertise upon.

This display of their new jeans was on the side of the store and caught my attention as I was walking into the mall. I love the display of the jeans hanging alongside the mannequins wearing them, it really makes the product come alive. The window as a whole is wonderfully balanced with the text on the left and the mannequins on the right both equaling out the visual weight. I also feel like the text gives the window movement as my eye reads it and then feeds into the right and rests upon the mannequins. It's a really simple window with a clear motive- to get those shoppers in and get the jeans they've been dreaming of!