The Limited (Eastland Mall Series)

store front at The Limited, Bloomington, IL

The windows at The Limited are always minimal and I can appreciate that. They keep a simple idea in mind and typically get that idea across quite easily. Their new Ashton blouse is a working woman's dream and for those who want to hit work in style, The Limited has already curated multiple looks and ways for you to wear it.

I like that they brought in some elevation for the mannequins in the back to be able to be seen. It creates a nice flow for the eye to travel and brings in some height to put the mannequins more in scale with the window as a whole. The bright yet varying color palette adds interest to the scene and makes you turn your head and look. I wish they would bring in some poster, background image, or make shift wall to hide the background noise of the store, though. I think this could be more eye catching if they did that, but it's a nice, simple window that gives the consumer ideas and the invitation to enter the store.