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| window front at PacSun, Bloomington, IL |
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| backside of window |
The windows at PacSun look discombobulated in pictures but actually are pulled off quite well and look better in person. The store mantra isn't 'stiff and rigid' and their merchandising expresses that. Some product is hung on really cool, almost industrial-like pipes while others are folded into wooden boxes that mirror the fixtures within the store. It all flows and creates a sense of unity for the entire store.
The way the product is hung is very asymmetrical but your eye flows from one thing to the next, taking it all in. There's great movement within the staggered display of each piece. My only wish is that they would move the entire thing forward so one could see the product clearer and more up close outside of the store. But all in all, the interest is there and the customer is made wanting to check out the new arrivals.
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