Wednesday, February 25, 2015

Specs Around Town (Downtown Bloomington series)


window front at Specs Around Town, Bloomington, IL

Specs Around Town is a unique, specialty eyewear boutique in downtown Bloomington, IL. Their creative approach to eye glasses has created a pretty steady cult following in central Illinois. That being said, I expect nothing less than a window full of color and pattern and creativity, much like this one.
I love the use of signage, playing a role to tell the story and sell the product at the same time. It takes most of the visual weight up of the left side of the window, and I'm really pleased with the asymmetrical results. Obviously the use of red was intended for Valentine's Day, and while we are much past that, it's extremely eye catching and creates great emphasis. This is definitely a window that would stop street walkers.

2 comments:

  1. I am pleased with this window. The eyeglass boutique is very trendy. The fun signage and color is definitely a show stopper. The emphasis is Valentines Day and the repetition is red. The design principles are used effectively together.

    ReplyDelete
  2. I also agree that this window is still an eye catching one, regardless of its intention of being used for Valentine's Day. The signage is clever and cute and rightly serves its purpose as the focal point. I also agree with you that the pop of red is another positive aspect because I felt that the red demands more attention to the window. Overall, this window is a visually pleasing window that also pays close attention to the correct use of all of the principles of design.

    ReplyDelete